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Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did m…Product Hunt surfaces the best new products, every day.
It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
Also, I think it's worth mentioning that their bran…This is the classiest dating app on the market.
Even works in smaller cities where newer apps haven't caught on.
Tinder can feel gross and comments from users can be uncouth from the beginning. I met my current partner on…Seems this is picking up traction in the US and is spilling over to the UK.
When online daters discover this cornucopia of flesh, they cast aside inhibition and commit to serial novelty.
This echoes the case made by sociologist Eva Illouz in : “Internet dating has introduced to the realm of romantic encounters the principles of mass consumption based on an economy of abundance, endless choice, efficiency, rationalization, selective targeting, and standardization.” With access to such a market only as far away as our phone, how can we resist our inherent urge to go shopping?
To add to that, a 2014 survey by the Japan Family Planning Association found that 49% of all respondents had not had sex in the past month, and 18% of men said they had no interest in sex at all.
"The Japanese are legitimately worried about running out of Japanese people," comedian Aziz Ansari writes in his new book, "Modern Romance," co-authored by sociologist Ansari notes that Japanese culture and the fear of being perceived as "charai" (or "a sleazy player") may explain why online dating hasn't exploded in Japan.
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Theres a lot more detail in it, just not enough people for me to know if it's the best.